Amazon Ads Dashboard
Pre-launch placeholder. Ads API approvata 30 Apr 2026, refresh_token + 7 profile IDs (IT/ES/DE/FR/UK/NL/IN) salvati. Nessuna campagna creata ancora. Quando lanci campagne, questa pagina mostrera metriche live (cron pull SP-API/Ads API daily 06:00 UTC).
Setup status
Endpoint
https://advertising-api-eu.amazon.comLWA Client ID
amzn1.application-oa2-client.2dae5e52ec7042e78910a5eb8893ee52Profile IT (target)
2331908957356710 · EUR · vendor "Sponsored ads - Author"Profile ES
339624618213213 · EURProfile DE
3784752882517294 · EURProfile FR
4112025463883293 · EURProfile UK
1010306356465993 · GBPProfile NL
724887717536056 · EURProfile IN
2347637208789234 · INRRefresh token
SALVATO ARGPODV3/.env (NO expiry)
Plan campagne 3-stage Caravaggio (preparato 27 Apr)
| Campagna | Tipo | Budget/giorno | Bid | Strategia |
|---|---|---|---|---|
| Caravaggio AUTO Esplorativa | Sponsored Products AUTO | €6 | €0,40 | Dynamic down-only · Top of search +30% · Product pages +15% |
| Caravaggio Manual KW | Sponsored Products Manual | €10 | variabile | 15 keyword broad+phrase+exact · 11 negatives · IT |
| Caravaggio PROD Targeting | Sponsored Products PROD | €5 | €0,30 | ASIN competitor (Taschen Lambert, Schutze, Strinati, Robb, Spike) |
Lancio dopo 4 Mag entity switch per coerenza fiscale Argenta Srl.
Metriche da tracciare (post-launch)
- ACoS (Advertising Cost of Sale): spend / sales — target sotto 30% per book PD
- ROAS (Return On Ad Spend): sales / spend — target sopra 3.0
- CTR (Click Through Rate): clicks / impressions — benchmark Sponsored Products 0,4%
- CR (Conversion Rate): orders / clicks — target 8-15%
- Avg CPC: spend / clicks — Italia photobook arte ~€0,30-0,50
- Search Term Report: harvest top performers + negative match low CTR
Workflow automation pianificata
- Lambda cron 06:00 UTC daily: pull
/v2/sp/campaigns/reportper profile IT → JSON cache S3 - Static HTML carica JSON via fetch → render tables + charts (Chart.js)
- Alert email se ACoS supera 50% per 3+ giorni consecutivi
- Auto-pause campagne con ROAS < 1.5 dopo 14 giorni
- Auto-add negative keywords da search query con 0 conv + 20+ clicks
- Bid optimization: aumenta +20% top performer, riduci -30% sotto soglia
TikTok Ads Argenta Store (separato 1book): 3 campagne attive su account 7613011835503116304 (myargentastore@gmail.com). Spend 15-29 Apr ~€58. Sales campagna ferma da 16 Apr — investigation pending. Vedi report 29 Apr nel session log ARGPODV3.